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Hello, my business-savvy friends!

Finn here with another post sharing my thoughts on how other Oregon business owners can improve their digital presence.

Today, let’s talk about that elusive, yet oh-so-crucial beast known as Search Engine Optimization (SEO). Now, I know it’s tempting to splurge on fancy SEO services, but guess what? There’s a bunch of strategies you can start using right now to elevate your site’s visibility without spending a single penny. Here are 5 free ways to enhance your website traffic.

1) Jazz Up Your On-Page Elements:

SEO success starts at home – right on your website’s pages. How? By sprucing up your website’s content with keywords that resonate with your audience. Make your content unique and enjoyable to read with call-to-action buttons readily accessible.

Example: Let’s say you have a storefront that sells indoor plants here in Salem, Oregon. Here are a few words & phrases you would want included on your website:

– Indoor Plant Store

– Plant Store Salem Oregon

– Plants for Sale Salem

These are things that your prospect clients might search for on google – and it’s always very important to include those in as many places as possible on your website! AI Tools such as ChatGPT are very useful for making keyword centric content that I highly recommend. 

2) Master Keyword Research:

Keyword research is your roadmap to what your potential customers are searching for online. Free tools like Google Keyword Planner or Ubersuggest can help you identify those golden keywords – high search volume, low competition. Weave these into your content to attract organic traffic.

3) Building Stellar Backlinks

Backlinks, or shout-outs from other websites, are a serious SEO game-changer. The key to earning these? First-rate content that organically pulls in backlinks. Get in touch with relevant websites, industry influencers, or bloggers in your niche and suggest guest posts or collaboration opportunities. And don’t forget about the power of online communities, forums, and social media to gain backlinks naturally. 

4) Local SEO and Google My Business

If your business serves a specific location, local search optimization is a must. Make sure your Google My Business listing is top-notch and up-to-date. Encourage customers to leave reviews and keep your NAP (Name, Address, Phone number) info consistent across all online directories to boost your local SEO visibility.

Ever notice how google maps pops up when you type in mexican resturaunt near me? That is because of their Google Business Listing!

5) Adding ‘Alt Tags’ to your website images. 

If you go and hover over an image online, you will notice a small block of text that appears. These are called ‘Alt Tags’ and are some of the easiest and most effective ways to get more eyes on your website. Google loves when you tag your images with keywords! 

In Conclusion

Pump up your SEO without spending a dime by: 

  • Optimizing your on-page elements
  • Mastering keyword research
  • Building stellar backlinks
  • Acing local search with Google My Business
  •  Adding Alt Tags to all images on your website. 

As Salem’s local web wizard…. I do not beat around the bush and pretend that these quick tricks will take your website to the top of page 1 on google… while they are helpful they are not the miracle answer! 

If you want better results while saving yourself time – reach out to Presto Web Design today and let’s amp up your online presence together. Because a website built by your local web wizard (yours truly ✨) is a website that truly impresses. Let’s get in touch and start turning your online presence into a powerful tool for growth. Can’t wait to work with you and help your business succeed online!